Be Er Xiang Twelve Constellations: Sunflower Seed Packaging

Unique Packaging Design Inspired by the Twelve Constellations

This sunflower seed packaging, designed by Sun Linlin and Zhou Jingkuan, is a standout creation for the newly established brand, Be Er Xiang. The packaging design combines the illustrations of the twelve constellations with sunflowers, resulting in a visually appealing and attractive product.

The use of the twelve constellations as a theme is a clever way to capture the attention of young consumers. Constellations are a popular topic among young people, and by integrating this cultural element into the packaging design, the designers have created a connection that resonates with the target audience.

The unique illustration elements on the packaging make it stand out on store shelves. The combination of the twelve constellations and sunflowers creates a visually striking design that is both eye-catching and memorable. This design choice sets the Be Er Xiang Twelve Constellations packaging apart from other sunflower seed packaging options.

The packaging is made using tinplate and plastic bags, with a four-color printing process. The specifications of the packaging include a diameter of 100mm and a height of 150mm, providing ample space for the sunflower seeds and ensuring a convenient and enjoyable snacking experience for consumers.

The Be Er Xiang Twelve Constellations packaging project began in May 2019 in Shenzhen and was completed in July 2020. The packaging was first sold in Inner Mongolia in January 2020, reaching consumers who were captivated by its unique design.

The designers, Sun Linlin and Zhou Jingkuan, were supported by a talented team that included Creative Director Zhou Jingkuan, Designer Sun Linlin, and Illustrator Cai Dali. Their collaboration and expertise brought the Be Er Xiang Twelve Constellations packaging to life.

This innovative packaging design has received recognition and acclaim. It was awarded the Bronze A' Design Award in the Packaging Design category in 2020. This prestigious award honors designs that exhibit outstanding creativity and resourcefulness, incorporating best practices in art, science, design, and technology. The Be Er Xiang Twelve Constellations packaging design contributes to improving the quality of life and making the world a better place.

With its unique combination of the twelve constellations and sunflowers, the Be Er Xiang Twelve Constellations packaging design is a testament to the power of creative and thoughtful design in capturing the attention and desire of consumers.